Trade-marks

Trade-mark strategy, development, registration, promotion and enforcement: all elements you need to engage in if you are selling products or services.  We can quarterback these tasks and work with your team to ensure your trade-mark strategy is implemented in a way that serves your business best.

It may start with a simple question: which trade-mark to I invest in first?  A product or service trade-mark, or a corporate trade-mark?  A word mark or a design trade-mark?  We encourage you to engage us as early in the process as possible.

If your brand is at the heart of your business, be careful: your mark may be your most valuable asset, or a hidden liability. Many clients come to us with brilliantly-developed and saleable products or services. With their creativity, they have inspired names, tag lines and concepts to use in association with those goods and services. The time to engage us is in the development stage. Let us help you determine if the brand you are developing is likely to infringe on the rights of others, and thereby become a ticking time bomb waiting to explode just as your business becomes successful. We can help shape the brand to minimize the chance of infringement, and maximize the opportunity for you to carve out a unique and defendable space in your industry. I am a licensed Canadian trade-mark agent. I am recognized by the United States Patent and Trademark Office, and am eligible to represent my Canadian clients in U.S. trademark matters. (Did you notice the difference in spelling? That’s right. Trade-mark is another word that is spelled differently south of the border.)